20 Best Email Marketing Software, Services And Platforms 2024.
The best email marketing services, software, and platforms all have different price points and features.
All email marketing providers are so-called SAAS companies meaning they charge for their service on a monthly or yearly basis, kind like a subscription.
If you stop paying the monthly, fee you will lose access to their software the amount you'll have to pay, depends on how many contacts you have on your email list so the Larger your email list is the more you'll have to pay on a monthly or yearly basis the only exception to this pricing model is Send in blue.
They charge based on how many emails you send out per month rather than how many contacts you have on your email list so this provider might be interesting for you.
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If you already have a large email list but you send out relatively few emails some of these providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list.
when you go over that contact limit you will have to choose one of their paid plans next to that contact limit most free plans also limit the amount of features that you can use so that eventually you will become a paying customer,
however in my opinion there are some very attractive and capable free plans that you'll be able to use for a very long time until you will have to upgrade and choose a paid plan in my opinion GetResponse and Mailchimp have the most attractive free, plan on the market.
Right now you can use both of these free options to create signup forms build landing pages and send out email broadcasts plus mailer lite is the only free,
Option that you can use to Build entire email automation sequences and Mailchimp has the most attractive contact limit at 2 000 email contacts.
What are the Best Email Marketing Software to Consider?
To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.
In the end, email marketing is about sending the right message to the right user at the right time.
Here are my picks for the best email marketing software and services to try this year:
GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.
The real standout here is Auto funnel– a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.
Whether you want to drive lead generation, product sales, or webinar registrations, Auto funnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.
However, one of GetResponse’s biggest strengths is its smart automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.
Pricing:
Plans | Email / Month | Monthly cost |
|---|---|---|
Basic | 1,000 | $ 15 |
Plus | 1,000 | $ 49 |
Professional | 1,000 | $ 99 |
Max | Personalized & Flexible | Custom Price |
Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.
Best Email Marketing Automation and Deliverability ($9/month)
Active Campaign has some of the most potent automation with a built-in CRM, and endless list customization.
Automating your list segments is a breeze, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.
Email workflows are robust and easy to manage. All of this data syncs with their inbuilt CRM to provide sales teams with advanced lead scoring functionality.
Their lead scoring system is flexible and robust. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing.
Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.
Features:
- Marketing Automation
- Email Marketing
- Unlimited Email Sending
- Send Newsletters
- Subscription Forms
- Segmentation
- Site and Event Tracking
- Campaign and Automation Reporting
Pricing:
Their paid plans start at $9/month with paid yearly option, and they offer a 14-day free trial. This plan gives you up to 3 users, up to 500 subscribers, and the ability to send unlimited emails.
They also have advanced reporting tools, with geo-tracking, click maps, website visitors, sign-up forms, and more valuable data.
Plans | Subscribers | Month | Year |
|---|---|---|---|
Lite | 500 | $ 15/Month | $ 9/Month |
Plus | 500 | $ 70/Month | $ 49/Month |
Professional | 500 | $ 159/Month | $ 129/Month |
Enterprise | 500 | $279/Month | $229/Month |
Overall, Active Campaign is the best tool if you’re looking for an advanced CRM, lead scoring, and high deliverability rates.
I recommend you get started for free to check out their dashboard and features. Then when you’re ready, unlock either their Lite Plan ($9/mo) or Plus Plan ($49/mo) based on the size of your email list. Make sure to save between 30-40% when you pay yearly.
Best Email Marketing Software for Small Businesses with Helpful Support (Free – $19/month)
Over 100,000 email marketers use AWeber with features suited best for small businesses. With high-quality email and phone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business.
Like other tools on this list, they offer over drag-and-drop email builders, list management tools, and analytics reports.
With Aweber list management, you can import an email list and create a database from common file types like XLS, XLSX, TXT, CSV, and TSV.
They make it easy to manage your lists with any rules you create automatically. Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases.
One selling point is their 700 design templates – this compares to 500 with and just 80 with MailChimp. Some of their templates look outdated, but some also look great and remind me of high-quality Instagram ads.
They also just released the ability to use web-fonts in addition to standard fonts.
Overall, with the sheer amount of template designs, helpful support team, and knowledge base, AWeber is an excellent choice for small business owners.
You can get started with AWeber’s free plan, which gives you access to nearly all of their features, including unlimited landing pages, sign up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support.
AWeber’s Pro plan starts at $19/month and is based on the number of subscribers on your list.
Pricing:
Plans | Subscribers | Monthly |
|---|---|---|
Free | 0 - 500 | Free |
Pro | 0 - 500 | $ 19 |
Pro | 501- 2,500 | $ 29 |
Pro | 2,500 - 5,000 | $ 49 |
Pro | 5,001 - 10,000 | $ 69 |
Pro | 10,001 - 25,000 | $ 149 |
One of the Biggest Names in Email Marketing (Free – $14.99/month)
MailChimp is one of the biggest names in email marketing with over 1 billion emails sent every day on their platform and over 14 million customers as of 2017.
Their free plan gives users a user-friendly interface and up to 2,000 subscribers and 12,000 email sends per month – more than enough if you’re a small business.
Their free plan includes autoresponders, transactional emails, analytics, and lots of third-party integrations. There’s a free Mailchimp app too for iPhone and Android.
They charge based on the size of your email list, so if you go over the threshold of 2,000, you join their 2,000-2,500 plan at $30/month.
Overall, MailChimp may be the most well known free email marketing service on the market, with over17 million users as of a few years ago.
However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.
Pricing:
Plans | Contacts | Monthly |
|---|---|---|
Free | Up to 2,000 Contacts 1 Audiences Included | $ 0 |
Essentials | Up to 50,000 Contacts 3 Audiences Included | $ 9.99 |
Standard | Up to 100,000 Contacts 5 Audiences Included | $ 14.99 |
Premium | 200,000 + Contacts Unlimited Audiences | $ 299 |
Overall, MailChimp may be the most well known free email marketing service on the market, with over17 million users as of a few years ago.
However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.
Best Email Marketing for Bloggers ($29/month)
Convertkit is designed specially For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.
Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails. Their advanced triggers make for some excellent list segmentation options:
Boasting attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.
Features:
- Automation
- Landing pages
- Emails sign up forms
- Integrations
- Email designer
Pricing:
Plans | Subscribers | Monthly | Yearly |
|---|---|---|---|
Free | 1,000 | $ 0/Month | $ 0 /Month |
Creator | 1,000 | $ 29/Month | $ 25/Month |
Creator Pro | 1,000 | $ 59/Month | $ 50/Month |
Pricing starts at $29/month and a 14-day free trial, it’s a great choice for bloggers focused on building high converting sales funnels.
Over 600,000 customers around the world use Mailerlite. They have flexible tiered plans based on the size of your contact list.
They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support. You can start with their forever free plan if you have less than 1,000 email subscribers.
This free plan has limited features and allows you to send up to 12,000 emails per month.
Upgrading to their $10/month plan gives you access to all features that help your marketing strategy, including a landing page builder, embedded forms, and pop-ups.
With Mailerlite, you can track your email marketing results with a click map and opens by location reports.
Key Features:
- Live 24/7 customer support via chat and email
- A powerful and easy to use landing page builder
- Ecommerce integrations with the top platforms
- Email surveys
- Template Gallery
- Amazing email deliverability
Pricing:
Subscribers | Emails / Month | Monthly cost |
|---|---|---|
1 - 1,000 | 12000 | FREE |
1 -1,000 | Unlimited | $ 10 |
1,001 - 2,500 | Unlimited | $ 15 |
2,501 - 5,000 | Unlimited | $ 30 |
5,001 - 10,000 | Unlimited | $ 50 |
HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails.
They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.
When creating an email, you either use one of their pre-made email templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.
I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:
Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client. These previews ensure your emails look great in any inbox.
Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name. HubSpot takes it a step further.
You can also personalize content based on a user’s device, list segment, and geographic location. Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.
Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.
Key Features:
- Full-featured CRM
- Automated sequences
- Mobile optimization
- Personal calendar to schedule appointments
- Gmail extensions to track email sends and automate outreach
- Form builders
- Inbound lead, email, and ad analytics
- Phone and email support
Pricing:
Plans | Emails / Month | Monthly cost |
|---|---|---|
Starter | Starts at 1,000 | $ 50 |
Professional | Starts at 2,000 | $ 890 |
Enterprise | Starts at 10,000 | $ 3,200 |
HubSpotis my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.
Sendinblue is a team-focused and they take team-building to the next level: across professional disciplines and international borders! There team represents over 40 nationalities and reflects their product’s international reach.
Their free platform is all built on ease of use. Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms. They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.
Features:
- Contact Management
- Transactional platform
- Marketing Automation
- Reporting
- Support & Integration
Sendinblue is an easy to use email marketing service with a free plan that allows unlimited contacts, and 300 email newsletter sends per day. If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.
Pricing:
Plans | Emails Send | Monthly |
|---|---|---|
Free | 300 Emails per day | $ 0/Month |
Lite | 10K To 100K+ | $ 25/Month |
Premium | 20K To 1000K+ | $ 65/Month |
Enterprise | Have more advanced Needs | Custom Pricing |
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.
If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $25/month.
Automizy is an email marketing platform that is designed to increase your open rates, by giving you all the necessary tools to make your emails stand out in a crowded inbox.
Automizy provides the essential email marketing feature set that includes sending campaigns, building automations, creating forms, managing your contacts.
You’ll get everything you need to reach your email marketing goals, all in one intuitive interface.
When using Automizy, you’ll gain access to proven email marketing best practices to help you increase your open rates with built-in best practices, create email automation, automatically resend campaigns to non-openers, save time with email templates and automation blueprints.
To maximize your email open rates, Automizy provides an email subject line tester so you can get scores for your subject lines before sending them. This feature helps to predict subject line performance based on data from over 1 million campaigns.
Pricing:
Contacts | Monthly Cost |
|---|---|
200 | $ 9 |
500 | $18 |
1K | $ 29 |
3K | $ 49 |
5K | $ 69 |
8K | $ 99 |
10K | $ 119 |
Custom | Custom Price |
Lastly, you can AB test automated emails. Write up to 4 subject line variations and let our AI optimize.
Get started for $9/month and you get access too all features including the user-friendly email workflow builder to map your best-converting email sales funnel.
Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media, and more.
Mailigen allows users to drag text boxes, images, and other components to design the perfect marketing emails.
The solution provides users with design tools and configurable templates as well as email styles that help users to create and manage their campaigns.
With nine different types of content blocks, you can configure emails with ease, and even add dynamic content with if/or statements:
Another powerful feature is functionality with its open API. Mailigen offers integrations with the biggest plugins out there like Zapier and WordPress.
Furthermore, they integrate with e-commerce platforms and social platforms like Facebook and Twitter.
Key Features:
- email list segmentation
- email automation
- campaign analytics
- sign-up form builders
- re-made templates
- online surveys.
- Campaign A/B Split testing.
- Webhooks.
- Online survey.
Pricing:
Subscribers | Monthly cost |
|---|---|
500 | $ 10 / $ 8 per month if billed Annually |
2,500 | $ 25 / $ 20 per month if billed Annually |
7,500 | $ 50 / $ 40 per month if billed Annually |
10,000 | $ 60 / $ 48 per month if billed Annually |
15,000 | $ 84 / $ 67 per month if billed Annually |
20,000 | $ 104 / $ 83 per month if billed Annually |
They offer customized high-volume pricing if you have over 150,000 on your list.
If you’re looking for a strong email marketing service that integrates with lots of apps and has an open API, you can get started today with a 30-day free trial.
Best Omnichannel Email Marketing Service for Ecommerce ($16/month)
Omnisend started in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put ecommerce marketers at the center of every decision. At the time, that meant empowering them with simple yet impactful email marketing tools.
A team of over 80+ individuals spread across several countries, united in their mission to make marketing relevant. Committed to being customer-centric at every stage.
Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more. Over 50,000 businesses use their email marketing software in 130+ countries.
Pricing:
Plans | Contact | Month | Year |
|---|---|---|---|
Free | 500 | $ 0/Month | $ 0 /Month |
Standard | 500 | $ 16/Month | $ 13/Month |
Pro | 500 | $ 99/Month | $ 80/Month |
Enterprise | 500 | Custom Pricing | Custom Pricing |
With their $16 per month Standard Plan, you can send 15,000 emails/month and get access to their automation features. These include interactive signup forms and email elements, SMS notifications, and product recommendations.
This feature set is excellent for e-commerce conversion rates as users will receive messages based on the products they’ve interacted with on your site.
Omnisend is one of the best choices for omnichannel brands who want to effectively market (and remarket) to their visitors.
SendPulse is a new free email provider founded in 2015 with some excellent recent reviews. The company’s head office is located in Ukraine, but we also have offices and representatives in Russia, Belarus, Brazil, Mexico, and Nigeria.
SendPulse is a multichannel marketing platform that combines bulk email campaigns, SMS, web push notifications, Viber, and chatbots for messengers.
Their free mail plan is pretty generous and allows an email list of up to 2,500 subscribers and up to 15,000 emails per month.
Features:
- Drag and Drop Email Editor
- Segmentation
- A/B Testing
- Resend unopened email
- AMP Emails
- Analytics
- Spam checker
- API
Pricing:
If you want to upgrade to a premium plan and remove the limits, plans start at$8/month ($6.4/month if billed annually). They also have a pay-as-you-go plan with 10,000 emails for $32 ($0.0032 per email).
Plans | Mailing lists size | Monthly | Yearly | 6 Months plan |
|---|---|---|---|---|
Free | 15K Emails | Free | Free | Free |
Standard | 1 - 500 | $ 8/Month | $ 6.4/Month | $ 7.2/Month |
Pro | 1 - 500 | $ 9.6/Month | $ 7.68/Month | $ 8.64/Month |
Enterprise | 1 - 500 | $ 13.44/Month | $ 10.75/Month | $ 12,1/Month |
MoonMail is a cloud-based email marketing tool that operates with Amazon AWS.
They are a great omnichannel option and can send messages via email, Voice, SMS, WhatsApp, plus Facebook Messenger, and chatbots.
This form of event-based communication is excellent for marketers looking to expand their messaging outside of just email.
Like many other tools on this list, they have a drag-and-drop editor and templates. One bonus is their interactive email headers. With HTML and CSS, you can change add features like menus, color changes on hover, fades, opacity changes, and more.
MoonMail’s free plan is pretty limited. It gives you up to 2,000 recipients, and one campaign send per day, but you can only send to 10 recipients per campaign.
However, a big selling point is that they allow users to only pay for emails sent vs. based on the number of subscribers on your list.
Features:
- Automated email bounce management
- Spam reports
- Compliance tracking
- Automation
- Premium support
- API
- AMP support
- A/B Testing
- Fully GDPR Compliant
Pricing:
Plans | Mailing lists size | Monthly | Yearly |
|---|---|---|---|
Lite | 50 K | $ 59 / Month | $ 44 |
Starter | 250 k | $ 249/Month | $ 186/Month |
Professional | 500 k | $ 499/Month | $ 374/Month |
Enterprise | Infinity | Get In Touch | Get In Touch |
Benchmark is an easy-to-use, full-featured email marketing software.
Its main features include an intuitive email builder, advanced automation campaigns, and tools like surveys, polls, and opt-in pop-ups to grow your list.
Benchmark also features analytics tools like A/B testing subject lines, content, and delivery times. Plus, they feature a helpful inbox checker to preview what your email will look like on all email platforms.
Features:
- Drag and Drop Email Builder
- Sign Up Form
- Email Delivery Management
- Email White Labeling
- Inbox Checker
- Advanced Segmentation
- Live Engagement Reports
- Landing Page
- Integrations
Pricing:
Plans | Contact | Monthly | Annual |
|---|---|---|---|
Free | 500 | $ 0 | $ 0 |
Pro | 500 | $ 15/Month | $ 13/Month |
Enterprise | 500 | Talk To Sales | Talk to Sales |
You can test drive Benchmark for free and upgrade to their premium plans starting at $15/month.
Mailjet is an email marketing service that started in 2010 and based in Paris. With a catchy name like Mailjet, you’d expect lightning-fast email services – and they do provide that to a certain extent.
With their free plan, you get 6,000 email sends per month or 200 email addresses per day for unlimited contacts. These features work if you have an extensive list, but send few total emails per day.
Features:
- Unlimited Contact
- API, SMTP Relay
- WebHooks
- Advanced Statistics
- Advanced Email Editor
Pricing:
Plans | Emails | Monthly cost | Annual cost |
|---|---|---|---|
Free | 6,000/200 Emails per day. | $ 0 | $ 0 |
Basic | 30,000/ No daily sending limit | $ 9.65/Month | $ 8.69/Month |
Premium | 30,000/ No daily sending limit | $ 20.95/Month | $ 18.86/Month |
Enterprise | Customize offer | Talk To An Expert | Talk To An Expert |
To remove the daily send limits, get access to 24/7 support, and send up to 30,000 emails per month, you can opt for their it costs $9.65/month.
With a simple and intuitive user-friendly interface and no cap on list size, Mailjet is one is a good tool for larger lists.
Best All-In-One Bundle Marketing Software (Professional – $48/month)
Gist is marketing automation, live chat, and email software that provides a full 360-degree view of your business.
They also feature advanced tools like event tracking to see what people do on your website, as well as a knowledge base to provide customer support in an automated way.
Where Gist really excels is via their chatbot features. Their Gist Bot pre-qualifies leads and book meetings 24/7 for your sales teams – all with a modern feel and in any language. You assign conversations to different members of your team, send private notes, and organize your conversations with easy open/close statuses.
Additionally, their automation tools let you create visual workflows to engage and convert customers. You create actions and tags to understand customer behavior, segment your audiences, and use timing variables to send the right message at the right time.
Features:
- Contact management
- Website & Event Tracker
- Contact Segment & Tag
- Link Click Automation
- Drag And Drop PopUp Builder
- Trigerr Email Automation
- Page Level Targeting
Pricing:
Plans | Contact | Month |
|---|---|---|
Free | 200 | $ 0 |
Professional | 1,000 | $ 19/Month |
Premium | 1,000 | $ 29/Month |
Overall, with advanced live chat, event management, and marketing automation, Gist is a great all-in-one marketing solution for businesses looking to increase leads for their sales team.
You can get started for free for up to 200 subscribers and upgrade to their professional plan when you grow.
Best Email Marketing Service for Small Business ($16/month)
Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004.
In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.
As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.
Features:
- Trigger Email Series
- Welcome email for new subscribers
- Triggered email series
- Contact segmentation
- Resend emails to non-openers
- Powerful list-building tools
- Tracking & Reporting
- App & Integrations
- Customizable Templates
Pricing:
Constant Contact pricing is tiered based on the number of email contacts in your list. Their paid plans start at $18/month for up to 500 contacts.
Plans | Contact | Monthly | Users |
|---|---|---|---|
Email | Up To 10 K | $ 20/Month | Up To 3 Users |
Email Plus | Up To 50K + | $ 45/Month | Up To 10 Users |
Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you. They are my #2 choice for email service providers this year.
Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships.
They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails. They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile.
The area that Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty. Every automation has three main components: the triggers, control steps, and actions.
When you combine all three, you can filter email list segments and send sequences when your specified actions occur.
Features:
- Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
- Automation Workflows: These templates let you personalize your emails and nurture customer relationships with ease.
- Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
- List Segmentation: Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
- Reporting Tools: Their analytics tools provide a bird’s eye view of all of your important email metrics.
- Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.
Pricing:
The pricing for Moosend is based on the number of subscribers in your email list. They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails.
Plans | Subscribers | Month | Year |
|---|---|---|---|
Free | 1,000 | $ 0/Month | $ 0/Month |
Pro | 1,000 | $ 10/Month | $ 8/Month |
Enterprise | 1,000 | Custom Plan | Custom Plan |
Moosend paid plans begin at $8 per month and scale up with the number of subscribers. Every paid plan comes with access to transactional emails, page builders, and SMTP servers. Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).
If you’re looking for advanced email automation tools, give Moosend a try.
Excellent Inbox Delivery and Independent SMTP Service ($29/month)
Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.
Pabbly’s email marketing service doesn’t restrict you on features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a paid or free plan. You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any additional charges.
Features:
- In-built SMTP Included - Includes an in-built delivery engine with 98% email deliverability.
- Connect External SMTP's - Connect your own SMTP service like Amazon SES, MailGun, SendGrid and others.
- Drag & Drop Email Builder - Quickly Create emails with in-built email builder.
- Autoresponders - Automatically send welcome email when a new subscriber joins your email list.
- Subscription Forms - Easily add subscription form to your website to capture leads from website.
- List Management - Easily manage all your subscribers at one place.
- Email Tracking - Track email clicks and opens easily for all your campaigns.
- SMTP Routing - Send your emails via multiple SMTPs to achieve best inbox deliverability.
Pricing:
Plans | Subscribers | Month | Year |
|---|---|---|---|
Free | Get free account and explore | $ 0/Month | $ 0/Month |
Rookie | 5,000 | $ 29/Month | $ 24/Month |
Pro | 15,000 | $49/Month | $41/Month |
Advance | 50,000 | $99/Month | $83/Month |
Its email platform has a 99% delivery rate and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.
Best Full-Lifecycle CRM for Email ($79/month)
When you think of email marketing, the name Ontraport might not immediately come to mind. However, they have been in business for 13+ years, have over 100 employees, and make over $10MM in revenue per year.
They’re best known as a customer relationship management (CRM) tool first, and email marketing platform second.
Their core feature is their Campaign Builder, which is visual marketing automation and live reporting platform. With this tool, you can create advanced sequences and collaborate with other users in real-time:
Features:
- Campaign Automation
- Tracking Attribution
- Email Deliverability
- Email + SMS Messaging
- Segment + Organize
- Drag and Drop Builder
Pricing:
One downside is that their Basic paid plan starts at $79/month and only allows 1,000 contacts, which isn’t scalable. For example, once your email list grows from 1,000 to 2,500 subscribers, the monthly price almost doubles to $147/month.
Plans | Contacts | Month | Users | |
|---|---|---|---|---|
Basic | 1,000 | $ 79/Month | Unlimited | 1 |
Plus | 2,500 | $ 147/Month | Unlimited | 2* |
Pro | 10,000 | $297/Month | Unlimited | 3* |
Enterprise | 20,000** | $497/Month | 200K/Month | 5* |
It will Cost $47 for *Additional Users for Plus, Pro and Enterprise.
Ultimately, this tool is best for sales-driven organizations in high-end B2B or B2C industries – companies where automation and sales workflows are more important than sending bulk emails to large lists.
You can get started with Ontraport free for 14 days with no credit card required.
What Is Email Marketing?
A simple email marketing definition is the use of email to promote products or services. Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale.
Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.
Before email, direct mail was a way to reach consumers in their mailbox. Email marketing takes this strategy online by sending messages to users electronically to their email inbox. Unlike direct mail, email requires a user to opt-in to your email list to receive your messages
What are the benefits of email Marketing Platforms?
Email marketing is crucial because it is one of the best ways to build a loyal following, generate revenue, and find users where they hang out – their inbox.
When a user opts-in to your email list, they have shown interest in your business and are ready to receive your messages. Since 74% of buyers identify word of mouth as influencing their purchasing decisions, email is a natural extension of that ability to collect and share information that’s important to them.
Additionally, if you’re in sales, email is the third most influential source of information for B2B audiences behind only personal workplace connections and recommendations from industry thought leaders.
By choosing the best email service, you cost-effectively send messages at scale, speak to warm leads without cold email outreach, and don’t pay a fee outside of your monthly subscription.
Here are more benefits of using email marketing services:
- Email marketing is cost-effective and has a proven ROI (every dollar spent can create a $ 44 return on investment)
- Ease of use and pre-designed email designers make creating stunning and mobile-friendly emails a breeze.
- Email is one form of multi-channel marketing that builds customer loyalty and brand awareness
- You reach your customers exactly where they are – their inbox
- Email allows marketers to reach their audience with relevant, personalized, dynamic messages –74% of marketers say personalization increases customer engagement.
How does email marketing softwares work?
Email marketing software (or e-mail marketing) is using online platforms to send out bulk marketing email messages to your list of subscribers.
This tactic allows you to acquire new customers better, enhance relationships, and encourage customer loyalty.
With email marketing campaigns, you can quickly and easily reach your audience exactly where they are without having to pay for expensive advertising space on Google or Facebook.
The best email marketing software works by leveraging some of these essential features:
1 Automation.
The ability to send email sequences when a user joins your mailing list or performs an action on your website. These could include making a purchase or abandoning their shopping cart.
2 Custom Email Templates.
Drag-and-drop email campaigns take the coding requirements out of email marketing so you can focus on adding content and images to your emails.
3 Dynamic Content.
You can use merge tags in your emails to customize them for each member of your email list, by dynamically changing.
Conclusion.
Email marketing is undoubtedly the fastest and most affordable way of connecting to your prospects and customers.
The trick is to find the best email marketing software for your business.
That's why we've done the work for you and have come up with the best picks. First, we covered the best email marketing software and recommended some of the top choices in this list.
These companies will help you get your business off the ground and help you develop a strong foundation that you can build on for many years to come.
Hopefully, this list will help you narrow down your search and help you choose what suits you better.
Which one of these Email Marketing Software, Services, and Platforms are you planning to use, and why?
Let me know by commenting below.